How are event matching tools different from other event technology?
When it comes to event technology, the plethora of options can make the process of choosing technology overwhelming.
In this article, we’ll go through some frequently asked questions about the different types of event technology, and where business matching tools fall in.
What exactly are business matching / networking tools for events?
Event business matching tools promote business matching or networking among attendees at an event. It is a tool to promote attendee engagement and satisfaction, making sure that attendees are getting the most out of their time there.
Business matching tools can be used at any event if the attendees have the desire to network with other attendees. Crafting the matchmaking experience, however, can differ slightly based on the type of event. For further details on how matchmaknig can improve different types of events, read on at:
Organizers generally provide the matching tool to attendees well before the event, as short as several days to as long as a couple of months before the event.
Attendees can make appointments with each other before, during and after the event, until the site deletion date that the organizer has set.
How are these matchmaking tools different from event registration?
Event registration’s primary purpose is exactly that – to get attendees to register to the event. On the other hand, matchmaking tools like EventHub focus on the experience after the person has registered.
Registration tools and EventHub are therefore not competitors, but compatible services. We encourage event organizers to leverage the information that they have received from attendees through registration services. If your attendees have already put in their personal information when purchasing a ticket, you can upload their information directly onto EventHub through csv / excel upload to prevent them from having have to enter the same information all over again. We also provide API integration with some event registration services out there.
Is your service web-based or app-based? Which one should I go with?
This is a question that we get often: Should we go with an app? The wide collection of event technology come in both forms – some are web-based, while others are solely app-based, and in some cases, both.
EventHub is a completely web-based application that can be used on any devices. Attendees at your event do not have to download an app to use EventHub.
While some organizers prefer having an app at their event, we at EventHub encourage organizers to go for web-based solutions whenever possible, unless there is a very clear reason for going to apps. Read on to find out reasoning.
１）Apps require downloads, which creates friction
If you create an event app, you need attendees to download the app either beforehand, or at your venue. Some attendees find the process of having have to download an app for one event cumbersome, and based on how good or bad your wi-fi environment is at your event, it might even be difficult for users to download the app on the spot.
According to Cvent’s Mobile App Benchmark Report, average app adoption rate is around 50% of the attendee population.
This could especially be poignant for the Asian market, or especially the Japanese market, as average new app download per user is lower in Japan compared to that of the States or Europe. We often hear multinational event companies commenting that the app adoption rate was significantly lower in Asia, and especially Japan, when the quality of the app was the same for all events
We at EventHub used to create event apps in the past. We managed to up our adoption rates as high as 80% by being creative with providing incentives to attendees. However, we can definitely say that providing users with a web-based solution makes it far easier for organizers to make sure that everyone is using the event technology.
2) Apps take longer to create, and Apple’s recent policy changes do not make this any easier
Web services can be released immediately. On the other hand, for apps to be ready for usage, they need to be released on the app stores. This can take as little as several days but as long as a couple of weeks, especially with the App Store.
Futhermore, if you do not already have a developer account, you must first create them before publishing your app. This process can take several weeks, if not months, if you have never done this before.
One way that we, and other event app creators, used to provide event organizers with apps within days was by creating and publishing apps through a template app creation service. This allowed for apps to be developed within days’ time, and for the event app company to publish apps through their account on behalf of their customers.
However, this is no longer the case as Apple has made changes to its app review policy in December 2017, banning apps created using templates and app generation services. While the initial intention was to prevent spam, it ended up impacting a wide market of small businesses creating apps based on template services. Event apps were no exception, and nowadays most of event app creation services provide apps in multi-app container form, where the attendee has to first download a container app before accessing the specific event’s app site. (For further details on this policy change, read this article).
With these recent changes making publishing an event app more difficult, going for a web-based solution is the way to go in many cases.
What if I want multiple functions but do not want to deal with users having have to access multiple sites or apps?
As is the case with us, and probably many other event technology, if you have a set of tools that you’d like to use as a suite of tools at your event, chances are that some of them can be integrated, or you can link the sites together so that your users can jump from one service to the next seamlessly.
If you are interested in using several tools at once while providing a matchmaking experience, please inquire on how the suite of tools can be provided as a package seamlessly.